Drives Customers to Your Business...for just pennies a day!

Part 2 of Cards - Cars - Cases

Stop Letting Your Team Run Around Naked!

Imagine your field service personnel and your sales force driving all around town. Every single day they log hundreds and hundreds of miles. They drive past and park near probably hundreds of people.

Yet they're invisible.

Picture another scene. This one has big brown trucks delivering packages along side white trucks with big purple and orange letters...also delivering packages.

If my company needs to ship a package, instantly two choices come to my head. UPS and FedEx. Isn't that funny? Yet if I need to buy a new photocopier/printer/fax machine, I've got to get out the telephone book. There I just might find your company's name listed alongside 10-15 of your competitors. It's a crap shoot whether or not I'll call you. And if I do, you can bet I'll call 2 or 3 others as well for comparison.

How much better it would be, if when they thought of office equipment, your company's name was instantly on their mind. You can easily move so many steps closer to that kind of strategic positioning when you take 3 simple steps toward making your outside team highly visible...even to the point of extreme visibility.

Did you know you can wrap just about anything in advertising these days? You can wrap every vehicle your company uses just like the city buses that drive through town.
Your delivery vans, your trucks, your company cars, your employee's cars (with their permission and perhaps compensation of course!). How visible could you become if you chose a theme that fit your business and wrapped like crazy?

Perhaps you're not ready for such a bold move yet? Well, you can have the local quick sign shop create 2 magnet signs for each car and truck in your fleet. It might cost you a $100ea.. Slap them on when your team is on the road. You might even slip your people a little extra if they will keep them on their cars during the evenings or weekends. If you already provide company cars, you want to get the most value for them...they should become your mobile billboards.

As you read the first 5 paragraphs, the advantages of being highly visible became crystal clear. The only question is, going forward, how will you use every possible advantage to get customers to call you? How will you drive them to your business?

Vehicle advertising is easy to do, can be done inexpensively and is very cost effective. It's time your name becomes the one that pops into the brain of the customer who needs you. Instantly!

Tomorrow:
Part 3: Making A Case For Recognition
(and an intro to balloons)