Let's Party... Balloons For Everyone!

Makes buying from you so much fun...
they want to do it again and again!


Remember in my last post how I recommended you think of the new machine delivery as not just an imposition, but rather a fantastic opportunity? An opportunity to construct in your buyers mind a positive impression of you and your company. An opportunity to make buying from you fun...something he or she wants to do again and again. You can actually condition your customer to associate buying from you with a pleasurable experience.


Every time he rings the buying bell, he gets a treat!


Here's a great inexpensive way to do it. But I must warn you...it's bold, it's not for wall flowers. If you're going to really make it work you've got to embrace the technique whole-heartedly. Really play it up. Are you ready...

5 helium balloons (on strings of course) must be delivered with the machine. Ideally they will say, "CONGRATUALTIONS!" It's simple and it arouses curiosity among all who see them. You can put your company name on them if you insist, but it really is all about them today. Plus, it is so much easier (and cheaper) to buy stock balloons than to have them specially printed just for you.

"CONGRATULATIONS!" On what?

Exactly!
We want to open a dialog. Now just look how much attention you've brought. "Did they win a new copier?"

Everyone will smile (because we have all been pre-conditioned by balloons...they always mean something special is happening...and it's good!)

If you are delivering through an office complex take the long way...be sure to get maximum exposure. If you took my previous advice, have company cars and delivery vehicles trumpeting your name, and delivery men or technicians in uniform, everyone will know and associate your name with something good.

3 BONUS POINTS:

1. You will leave the balloons with the new equipment, thus getting you up to a week of added smiles (good feelings...conditioning!).

2. The customer may take the balloons out of the office, maybe take them home to their kids. This of course will spark more dialog with other offices, friends or spouses...who tell two friends, etc.

3. You've just created the machine's birthday party!

Look what Build-A-Bear did.
They took a one time buying decision and turned it into an event to be shared with all your friends. The stuffed bear that you once bought for $9.95 has now become the bear that you give life to, clothe and name - complete with birth certificate - to the tune of nearly $30.00! Then, you'll need to come back to buy more clothes and accessories that will bring the real cost of that bear to $50+ dollars.

But they made it fun! And that's what you've got to do.

Now that you have created the copier's birthday, you have a reason to come back into that office every single year until its dead. Celebrate once more the passing of another year..with more balloons of course and maybe a special promotional gift!

Well there you have it. A very simple way to get tons of attention and dialog, create a Pavlovian response mechanism, and set yourself apart from all the rest of the boring providers of the exact same service in your town.

Don't go overboard and turn the event into a circus. Don't be a clown and this technique is just right for any business to business transaction.

Make doing business with you a pleasureable experience and you'll score big points with office workers whose lives are pretty boring and uneventful most days, weeks, months.
You will be remembered...positively!


Need ideas for promotional products?

Check out http://www.impactpromotions.com

Lot's of good stuff, plus tips and sample packages.

P.S. I have no affiliation with them, get no benefit if you go there. I recommend you check it out because I have used them in the past and been very pleased.

P.P.S. Wahoo! I made it! 5 straight days of posting.

I'll post new information every business day, then I'll be taking a break on Saturday to spend all day with my family. On Sundays I will be posting a review of the most inspiring or relevant books I have read, or perhaps the most beneficial websites. I have read (and continue to read) on average two books per month (non-fiction, mostly business and marketing) over the past year. So, I should have no trouble filling that post. Plus, it will get me to re-read several books that I know I should...but have put off for one reason or another.

Thanks for Staying With Me...Now go Get Some Balloons!