How Many Known, High Volume Customers Would You Buy
...at Just $5 each?
Imagine for a second that you could get all the people that pay the highest cost per copy to tell you how many copies they make, how much they pay, and how often they make copies?
What would that information be worth to you?
It sure would save you an great deal of time prospecting. Hitting the phones making call after call, listening to "No", "No thank you", "Stop calling here!"
Imagine you now live in a world where you could ethically bribe your prospects to tell you all they know. They would tell you where they go for copying services, how much volume they do, how many times each week, month, year, they use that company's service. They will also show you their exact cost per copy.
You understand what a great benefit, what a great cost saver that would be for you.
When you consider the phone bills for outbound telemarketing, the huge volumes of people you have to hear say "No" before you get to the one "Maybe",when you consider the man hours and mileage expense of driving to see prospects, you can really see the dollar savings and the profit potential of instead...
Having the customers come to you and say, "Help me man...I need you!"
Try this: Begin offering (advertising that you have) an exchange program. Get the word out in your community that you will offer a $5 gift card to any customer who brings in the register receipts from (you pick the store or stores ...I'm thinking of Kinko's, Office Max, Office Depot, Staples). Offer to give them a $5 gift card from that store when they bring in $100 in total spending receipts from their favorite copy making place. Make it $10 if you're generous!
In order to get the card, they must of course give you their name, address, telephone number, email address, etc.. Wham... Once you have that, you can track, analyze, market, email, newsletter them to death until they are literally dead, move, tell you to stop, or they buy!
With a $5 gift card bribe you got them to raise their hand, admit that they are paying the highest costs/copy anywhere, and then give you a reason to help them out.
Surely any salesman worth his salt can find a way for this needy customer to buy something from your place now... right? Once you get their info you can even sweeten the deal by switching. Offer to let him trade that $5 gift card to Kinko's for a $100 credit at your store.
At a cost of just $5 per really great prospect...
How many customers would you like to buy?
Monday, April 30, 2007
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