Paris Hilton as Reproduction Industry Role Model?

Or...An important(critical)lesson on the benefits of getting publicity.

Like her or not, Paris Hilton is the undisputed queen of publicity. No one has
her face plastered over the media like the rich Hilton heiress does. All that publicity lets her earn a bundle of money ($6.5 million last year I believe) because other businesses and people want to be part of that action. The publicity frenzy.

Imagine what a smart business person who works hard like you could do -
given just a fraction of that publicity?

Celebrity status attracts attention and cash like nothing else. People (your customers) want to be a part of what's happening. If you're not promoting yourself (and it has to be about you as big personality, not a business persona)then you are leaving yourself open for a loss. You'll lose big to your competition. There is only room for one big celebrity per industry in each area. If you are not it, then look out.

You won't have to be a national celebrity, just local celebrity status should be all you'll need. Heck, look at how the TV newscasters,radio personalities, and sports players in your town attract a crowd. That's all the celebrity you'll need to boost profits outrageously.

Open your mind to the huge increase in personality driven advertising going on in your town and I think you'll begin to see the trend that you may not have noticed until now. You've got to decide to become "famous" in your town so that your name and your business become "THE PLACE" to be seen, to be cool and do business with.

If you just don't have the stomach to be famous yourself, at least hire someone famous to be the spokesperson for your business. Let his or her fame and celebrity status translate into dollars for you. It doesn't have to cost a bundle. Even someone who was once famous but not so anymore will work if people will still remember them.

Don't hide! Get out there and make some noise!

If you need great tips on the right way to get publicity, just contact me.